The evidence suggests that there is the opportunity for publishers to reach an even larger audience; but in order to do so, publications must be available on multiple platforms. News consumers want to be able to listen to podcasts on their commute, check headlines on their desktop at work, read long-form articles on their tablet at night and relax with a print magazine on the weekends. Creating these multi-platform experiences is expensive and time-consuming, but the pay-off may ultimately be an engaged, well-informed news consumer.
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